Concords 11, Jordans 11, Nikes shoes

" Inventory is a need to manage, we are having some problems on the demand and supply projections, this is something we been doing for the past two or three quarters, and dealers working together, have to do now is to get the' body' of a bitch good." one manager said. Through the factory store and dealer discount sales, Nike is liquidation of inventories. " We must not only deal with inventory, everything stopped, the market still needs of the new stuff in." While solving inventory, and Nike have to try to make their products combined with consumer preferences.

For the freshness of things, speed pursuit of more and more picky, in particular, Generation Y. Faced with this consumer, Nike had to use products to adapt to rapidly changing market.This has been reflected in the product. In recent years, Nike's product shape a more simplistic, with technology components more, the color is more abundant, especially shoes.This situation exists not only in Nike, its arch - rival Adidas, too. A certain extent, this is an adjustment of the impact of sports brands for Fast Fashion, minimalist design can reduce the difficulty of the production, shorten the production cycle means that the responsive supply chain.

Nike even know how much is your monthly income and consumption habits are like, how many times each month in the mall, shopping streets several times, " by those segments of the market investigation, we will channel product inventory, there is a more controlled, more appropriate products to enter the market needs it.” Meanwhile, as we all know, work on developing high-end Nike basketball shoes, introduced a limited edition every year, make fans more Nike products, like Nike Jordan 11 black red, Concords 11, infrared etc. Nike has these intangible wealth, so that fans obsessed with Nike products.